Dato' Dr. Muhammad Ridzuan Salleh is actively involved in the commercialization and the fair-pricing of rural products for the global market while preserving the pristine and ideal rural environment. Investment centers on Clean and Sustainable Technology, with prority on Clean Water - its preservation and uses for human and industrial purposes. Dato' Dr. Muhammad Ridzuan Salleh is President of Kenyir One Sdn Bhd (KOSB), a joint venture between himself and Syarikat Air Terengganu Sdn Bhd. KOSB was incorporated in 2003 and represents a RM5 mil investment in Clean Water; sourced from Lake Kenyir located in Ulu Terengganu. KOSB is exploring the usage of Clean beyond the popular drinking water market into specialized areas of industrial, medical, pharmaceutical and engineeing usage. He was a Professional Engineer involved in major engineering projects locally and internationally. In a diversified career extending over 28 years, he won many academic, professional and royal awards; held many positions in prestigious journals and in international conference proceedings.